Bitcoin remains the most-searched cryptocurrency in 2022 by far thanks to its top-brand status and being in a league of its own when it comes to decentralization.
Cryptocurrencies have suffered immensely in 2022 from the onslaught of a hawkish Federal Reserve and the implosions of crypto platforms FTX, Terra, Celsius Network, and others.
Notably, the market valuation of all the cryptocurrencies combined has dropped 70% year-to-date (YTD) to nearly $770 billion, signifying massive capitulations by traders and investors alike.
The waning demand has also pushed the internet requests fo6r the keyword "buy cryptocurrency" to their lowest since February 2020, according to Google Trends.Interest in the the keyword "buy cryptocurrency" over the past five years. Source: Google Trends
Nonetheless, the latest Accenture's 2022 Global Consumer Payments report shows that retail interest in cryptocurrencies remains high despite 2022's market crash. The reasons given by responders include long-term investments (28%), curiosity (22%), short-term speculation (21%), and others.
Meanwhile, separate research by personal finance portal DollarGeek dwells into 2022's most-searched cryptocurrencies worldwide, thus presenting a rough outlook on what retail players may invest in heading into 2023.Top 10 cryptocurrencies based on U.S. and global monthly searches. Source: DollarGeek
Bitcoin (BTC) has emerged as the most googled cryptocurrency in 2022 in DollarGeek's research, attracting 28.41 million monthly searches worldwide.
The interest remains relatively high as experts assess its quality compared to other crypto assets in the industry. For instance, venture capital investor Tim Draper thinks weaker coins will become relics amid the ongoing crypto winter to Bitcoin's benefit.
Related: Tim Draper still positive on $250K Bitcoin price prediction in 2023
With @CNBC @WebSummit . Here is why @bitcoin will reach $250k. https://t.co/DqARhl8pAu— Tim Draper (@TimDraper) December 16, 2022
BTC's price is down nearly 65% YTD with some analysts predicting it would fall further toward $10,000. But internet searches over the past 12 months reveal that most people have searched for buying Bitcoin, not selling it, which suggests that most people have still never owned Bitcoin.Interest in the keyword '"buy bitcoin" (red) and "sell bitcoin" (blue) over the last 12 months. Source: Google Trends
Dogecoin (DOGE) is the runner-up to Bitcoin, attracting an average of 5.85 million monthly searches worldwide in 2022.
The meme-cryptocurrency was in the news mostly due to Elon Musk who purchased Twitter and teased his followers with the idea of integrating DOGE payments for in-app payments. However, it also gained traction after getting listed on Robinhood, a U.S.-based commission-free trading platform.Click “Collect” below the illustration at the top of the page or follow this link.
These events helped Dogecoin record temporary surges in internet searches, as shown in the Google Trends chart below. For instance, Musk's eventual Twitter buyout in late October coincided with Dogecoin internet trends rallying to a perfect 100 score.Interest in the keyword "Dogecoin" over the last 12 months. Source: Google Trends
So wile DOGE's price is down roughly 55% YTD, the internet search data suggests that its potential pool of buyers could be relatively higher in number than sellers, similar to Bitcoin.Interest in the keyword "buy Dogecoin" (blue) and "sell Dogecoin" (red) over the last 12 months. Source: Google Trends
Shiba Inu's (SHIB) monthly internet searches globally came at 4.43 million. Nonetheless, the meme-coin has beaten its top-rival Dogecoin in the U.S., with 1.29 million monthly searches versus DOGE's 729,000.
That is despite Shiba Inu's weaker price performance in 2022 compared to Dogecoin. SHIB is down roughly 75% YTD, but staying in the news due to its foray into the metaverse and the potential launch of Shibarium, Shiba Inu's Ethereum layer-2 blockchain.
In addition, the internet searches for Shiba Inu also spiked due to Crypto.com, a crypto exchange with the largest SHIB position as of November 2022. The market feared that Crypto.com would become insolvent, which will prompt it to sell its SHIB holdings.Interest in the keyword "Shiba Inu" over the last 12 months. Source: Google Trends
However, Crypto.com CEO Kris Marszalek clarified that their mounting SHIB reserves are due to customer buying.
Ethereum is the fourth most-googled cryptocurrency worldwide with 3.84 million monthly searches in 2022 despite Ether (ETH) price losing 67% YTD.
The second-largest blockchain by market cap stayed in the news throughout the year due to its switch to proof-of-stake (PoS) from proof-of-work (PoW) via the Merge. Notably, interest in the keyword "Ethereum" and related terms like "Ethereum 2.0" and "Merge" peaked in September when the PoS switch happened.Interest in the keyword "Merge" over the last 12 months. Source: Google Trends
Ethereum's internet searches may have also gained traction due to concerns that it has become a security after the PoS upgrade. Recently, crypto platform Paxful removed support for ETH citing similar reasons.
Cardano (ADA) has attracted 1.47 million monthly internet searches on average in 2022, becoming the fifth-most googled cryptocurrency worldwide.
The Cardano trend picked up momentum specifically in January 2022 when ADA outperformed Bitcoin and Ether in price. Later, however, searches have been declining despite the Vasil hard fork in September failing to produce a spike in interest.Interest in the keyword "Cardano" over the last 12 months. Source: Google Trends
Other honorable mentions of the most-searched cryptocurrencies in 2022 include Avalanche (AVAX), Litecoin (LTC), XRP (XRP), SafeMoon (SAFEMOON), and Nexus (NXS).
This article does not contain investment advice or recommendations. Every investment and trading move involves risk, and readers should conduct their own research when making a decision.