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Simp DAO queen Irene Zhao on why good memes are harder than trading: X Hall of Flame

The original SimpDAO queen Irene Zhao says making good memes is harder than trading as you need to understand the market and the audience.

Who is this person anyway?

Irene Zhao, the Simp-Queen mastermind behind the SO-COL platform and a Crypto Twitter influencer, explains that having a celebrity in your corner can turbocharge your NFT collection.

Zhaos first Simp DAO and NFT collection, IreneDAO, started with a floor price that was basically pocket change in ETH.

I think it was about zero-point-something ETH, Zhao recalls.

However, the game changed for Zhao when controversial YouTube star Logan Paul threw in around a quarter of a million dollars in January 2022.

The next day, I woke up, the floor price went up five times when Logan Paul bought about 20 pieces or something. I was really shocked, she explains.

I cant fix you pic.twitter.com/oyMLut3S2F
Irene Zhao (@Irenezhao_) November 4, 2023

Zhao reveals that Paul stumbled upon the project after billionaire crypto investor Mike Novogratz posted about it on Twitter. That kickstarted a friendship with Paul:

Logan followed me on Twitter and Instagram after he bought my NFTs, Zhao says, adding, however, that theyve never managed to meet up.

I was going to travel to Los Angeles, but at the time, he was somewhere in Puerto Rico. So, we didnt get to meet in the end. But we do have conversations about NFTs.

Rubbing virtual shoulders with big names like Paul is just a regular day in the life of a crypto influencer. Zhao boasts 194,300 Twitter followers, runs her own Web3 NFT platform company, SO-COL, and globe-trots to speak at crypto conferences.

I meet a lot of cool and successful people, and they all have very interesting personalities. Otherwise, they wouldnt choose crypto as a career because its a very dynamic and very fast-paced career industry.

What led to Twitter fame?

Zhao had already built a following as a social media influencer in the Web2 space, and much like Bitcoiners orange-pilling their friends, she has introduced most of her followers to NFTs.

I have been building my own personal branding as a key opinion leader across various social media platforms like Instagram and YouTube. So, right now, I have about half a million followers across all platforms.

Ive been an IG influencer since my university days. I got lucky and People liked my photos. In six years I now have some 300k+ followers, amongst the top 10 influencers in Singapore. You would think I am relatively well to do with such a big follower base. But you are wrong. pic.twitter.com/UT0A3eDN64
— Irene Zhao (@Irenezhao_) January 20, 2022

She jumped into crypto because she wanted to have control over her own content. She was fed up with only monetizing her content by promoting products, which is how Web2 influencers make a living.

Ive built a deep connection with a lot of big brands, but it kind of sucks, because even though I have a very huge following on all other social media platforms, I dont really get most of the benefits. I dont really own my content or my community.

Zhao set up one of the first Simp DAOs, where NFT purchasers could join her Irene DAO fan club and get closer to their Simp Queen. She later spun this idea out for the SO-COL platform.

In my health is wealth era
Im so ready for the road trip with @truck_memecoin pic.twitter.com/2Wh1TqsIps
Irene Zhao (@Irenezhao_) November 1, 2023

Zhao jokingly mentions that shes a big deal in Asia but can roam under the radar in the Western world:

They recognize me, especially in Asia, but in the Western world, the white people cant really recognize Asian people. They think everybody looks the same, she laughs.

What content can people expect?

Zhao isnt a fan of the serious tone of some in the crypto world. In her perspective, those who enjoy technical or trading discussions might not necessarily be the most appealing minds in the crypto community.

I think I like the shitposting. Its pretty funny; its very entertaining to look at all the memes.

He doesnt send me crypto memes anymore, it's over I lost him.
— Irene Zhao (@Irenezhao_) May 9, 2022

Zhao holds the belief that making crypto memes requires a bigger brain than sharing trading tips:

It is a very smart move because you have to understand the market, and you have to understand the audience to come up with the exact meme that people want. So, its a very rare talent to have.

Imagine spending 1 hour a day making memes and shitposts on Twitter, thats 30 hours a month.

If you had spent these 30 hours trading crypto. You would have missed out on the simple joys of shitposting and even lose money.
— Irene Zhao (@Irenezhao_) November 15, 2021

Nasty Beef: Lady of Crypto

Zhao had a public beef with fellow crypto influencer Lady of Crypto in December 2021.

The feud lit up after Zhao lightly teased her on Twitter for dishing out a no-brainer tweet.

She was predicting the price of Bitcoin or something, but it was a super obvious trend. So, I was like, You are stating the obvious, and then she got offended.

The situation took a sour twist when Lady of Crypto fired back with some nasty comments about Zhaos English skills, saying, In your vids, you can barely string two words together.

Zhao didnt let it get to her personally and thought it was super funny.

Ever the businesswoman, Zhao was more interested in the fact that the post accumulated around 4 million impressions.

Girl, you're doing such a great job with $KONO.

Question though.

In your vids, you can barely string two words together. Yet the English on your tweets is , why is that? pic.twitter.com/PSZykRaYd6
— Lady of Crypto (@LadyofCrypto1) December 11, 2021

Predictions?

Zhaos predictions are pretty much in line with common, received wisdom. Shes eagerly anticipating Bitcoin to reach the $100,000 mark.

Wake me up when Bitcoin hits 100k then
— Irene Zhao (@Irenezhao_) September 15, 2023

However, shes also betting big on real-world assets taking off in the next year:

Of course, Im still bullish on BTC, Ethereum and all the basics. People are talking about RWA a lot. I think real world assets are probably going to go big in the next 12 months.

She also believes that NFTs still have room for growth because plenty of celebrities havent hopped on the bandwagon yet.

I think NFTs for creators is going to be a real hype really soon because we havent really experienced it yet, she explains.

Im still bullish on social collectibles because we havent really onboarded all the Web2 creators to NFTs yet. So, I think there is still much room for that.

The most engaging reads in blockchain. Delivered once a week.

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Nov 7, 2023

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Н News

Simp DAO queen Irene Zhao on why good memes are harder than trading: X Hall of Flame

Who is this person anyway?

What led to Twitter fame?

What content can people expect?

Nasty Beef: Lady of Crypto

Predictions?

Similar news

How much Bitcoin will you need to retire? This new calculator will tell you

Solana – How $3.7M in liquidations put SOL’s KEY level at risk!

Foxsy AI Strengthens Position in Web3 Gaming and Robotics With Key Partnerships

$9.4B in liquidations over 24 Hours triggers ‘2021 type situation for altcoins’

Solana Price Prediction. SOL Holds $180 Support As Network Resilience Draws Buyer Interest

Stress-Tested and Survived: Hyperliquid Endures $64M Wipeout During Flash Crash

Н News

Simp DAO queen Irene Zhao on why good memes are harder than trading: X Hall of Flame

Who is this person anyway?

What led to Twitter fame?

What content can people expect?

Nasty Beef: Lady of Crypto

Predictions?

Similar news

How much Bitcoin will you need to retire? This new calculator will tell you

Solana – How $3.7M in liquidations put SOL’s KEY level at risk!

Foxsy AI Strengthens Position in Web3 Gaming and Robotics With Key Partnerships

$9.4B in liquidations over 24 Hours triggers ‘2021 type situation for altcoins’

Solana Price Prediction. SOL Holds $180 Support As Network Resilience Draws Buyer Interest

Stress-Tested and Survived: Hyperliquid Endures $64M Wipeout During Flash Crash

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