On September 12, the multinational chain of coffeehouses, Starbucks, announced the firm has partnered with the blockchain project Polygon and unveiled the company’s Web3 technology called Starbucks Odyssey. The Web3 platform Starbucks Odyssey will provide Starbucks rewards members and the company’s U.S. employees with the opportunity to earn non-fungible token (NFT) assets.
Starbucks has immersed its feet into blockchain, Web3, and NFT technology by revealing a new Web3 application powered by Polygon. “[The] new Starbucks Odyssey experience will offer members the ability to earn and buy digital collectible stamps (NFTs) that will unlock access to new, immersive coffee experiences,” the company’s corporate stories and news page notes. “As one of the first companies to integrate NFTs with an industry-leading loyalty program at scale, Starbucks will create an accessible Web3 community that will enable new ways to engage with members and partners (employees).”
This one-of-a-kind loyalty program experience is powered by the low fees and high transaction speeds on the Polygon PoS network.
Starting today, Starbucks customers and employees can join the waitlist in order to get an exclusive invitation to the Starbucks Odyssey experience. The company says the platform will be launching live “later this year.” Ryan Butz, the vice president of loyalty, strategy and marketing for Starbucks says the technology is well positioned with the company’s sustainability goals.
“Building Starbucks Odyssey using technology that aligns with our sustainability aspirations and commitments is a top priority,” Butz noted in a statement on Monday. We took a very thoughtful and thorough approach when evaluating which blockchain to utilize and Polygon’s fast, low-cost, and carbon-neutral network is the perfect foundation for our first digital community,” the vice president of loyalty rewards mentioned.
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